ZIGZAG LICENSED             CAFE

OUR CLIENT & BRIEF

ZIGZAG LICENSED CAFE

The zigzag cafe is located in the leafy suburb of Marsfield, north of Sydney. With a relaxed and friendly atmosphere, people can enjoy breakfast, brunch, or lunch from our creative seasonal menu.

 

ZigZag has developed a cult following for their beautiful cafes and exquisite coffee. But her website didn’t represent the brand well. So client wants to redesign a responsive website.

CLIENT: ZigZag Cafe

 

 

INDUSTRY:

Hospitality

 

 

DURATION:

One Month

 

PROJECT SKILLS:

Client Engagement | Project Management | Heuristic Evaluation | Competitive/Comparative Analysis | Testing Guide | Usability Testing | User Interviews |  Persona Creation | Journey and Experience Mapping | Feature Prioritisation | Paper Prototyping| Digital Prototyping | Presentation

THE CHALLENGE

Translate the hospitality and quality of ZigZag to the web. Demystify the cafe experience and help people find select coffee they will love.

SCOPE

  • Client interview.

 

  • User research. 

 

  • User interview. 

  • Journey Mapping.

 

  • Personas.

 

  • Wireframe & Prototype

CLIENT INTERVIEW

My client had a comprehensive idea for her product but lacked a clear path on how to convert the idea into a high-quality application which will be accessible in tablet and web.

I have identified our target users which are mainly Customers. Therefore, it is imperative to understand the whole restaurant and café process beginning from the user’s perspective.

USER INTERVIEW

I worked with the client to understand their needs so I could deliver an efficient and effective website with a user-friendly interface.

I have identified our target users which are mainly Customers. Therefore, it is imperative to understand the whole restaurant and café process beginning from the user’s perspective.

PERSONA

I have created a user flow and personas to have a clear vision in understanding our target audience, illustrate data and create the solid solution for business and roadmap for the full design process.

CUSTOMER JOURNEY

PROTOTYPING

After understanding my users, their goals, and the features I wanted to include, I was ready to start designing my prototypes.

I tested my prototypes with potential users. What I learned from my prototypes, is that map is not clear. Another comment was that users wished they saw more information about the restaurant, which I added in later prototypes.

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